What was once a political protest has, over half a century, become a boozy, bacchanalian celebration.
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The result is an event that has strayed far from its roots. (The make-up of the crowd has changed too: a survey undertaken by NYC Pride in 2014 found that more than a quarter of people at the march identified as straight, a figure Frederick calls “kind of mind-bogglingly” high.)Ĭhris Frederick, managing director of NYC Pride ©Daniel Shea/Webber Represents Over the same period, the number of people attending the march has grown by a third.
GAY PRIDE NYC 2016 LIVE STREAM REGISTRATION
This year’s total is an estimated $2.4m about half comes from sponsorship, which has increased by a factor of 10 over the course of his tenure the rest comes from ticket sales, fundraising events and float registration fees. Since he became managing director in 2009, NYC Pride has grown “pretty dramatically”, he tells me when we meet at the organisation’s small basement offices in the West Village, where he sits at a desk with a plaque bearing the words: “Get it, girl.” The event’s budget has almost trebled in that time. The man responsible for New York’s week-long “event series”, as he puts it, is Chris Frederick, a friendly, articulate 33-year-old with a background in events management. This year, NYC Pride included not only the march for which the movement is famous - during which two million spectators line the streets of Manhattan to cheer the passing floats of big brands and non-profit organisations - but also the party on the pier (a woman’s event called Teaze), a VIP rooftop party and, at the start of the week, a Pride Luminaries Brunch, a $50-a-ticket event serving canapés including cubes of French toast and pieces of bacon, held in clothes pegs suspended along a string. InterPride, which represents Pride organisers around the world, estimates that New York’s is one of the three biggest such events, along with those in Madrid, held each July, and São Paulo in May. “Gay Christmas”, more formally known as Pride, is held in New York every June. The Pride march along Fifth Avenue, New York, June 2016 © Daniel Shea/Webber Represents The pink paraphernalia that surrounds it bears the slogan: “Mobilize for equality.” Next door, at T-Mobile, tired partygoers relax on white pouffes under the watch of a fuchsia unicorn. The pier is lined with promotional marquees: in a Delta Air Lines tent stamped with the tagline “Love, having no geography, knows no boundaries”, couples are invited to sit for digital caricatures sketched by artists on iPads outside, a flight attendant in uniform pushes a trolley through the crowd dispensing flashing party wristbands. The shout, emitted by a girl in knee-length rainbow socks and matching headband, is swiftly drowned out - first by the growl of Beyoncé’s “Formation” blaring through an enormous festival-style sound system second, by the collective whoop of the thousands of women assembled beneath it.
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One June evening, on a broad pier jutting out into the Hudson river from the west side of Manhattan, New York, three words hang briefly in the sticky summer air: “Merry gay Christmas!”